Reputation Management – Stop Marketing For Your Competition

Every dollar you spend on advertising, pay per click, SEO and refrigerator magnets is wasted IF you have a bad online review reputation.

If you have bad customer reviews on Yelp, Google+, Angie’s List or any other online review site, you are throwing your advertising dollars away and hemorrhaging business.


Because over 70% of people searching for products and services from local businesses check online reviews before they buy.

Here’s the scenario: You spend all this money on advertising. Your potential customer, client or patient is interested and ready to buy and then, BAM! They go online to check out your reviews and some bad reviews kill the deal for you.

BUT, since they’re hot to buy the product or service you’re selling, they find your competitor who has great reviews and buys from them instead.


What can you do to turn that around?

Get a SYSTEM. A marketing system. An online customer review marketing system.

A system that:

  1. Elicits reviews from your customers , clients or patients.
  2. Funnels good reviews to online review sites.
  3. Funnels bad reviews to your office for your staff to respond to and turn them into happy customers if you can.
  4. Trains your staff in the art of getting your clientele to give you reviews.
  5. Markets those good reviews on your website and social media.

All of which gets your phone ringing with customers who want to do business with you because of your 5-star online reputation so all your advertising dollars DON’T go to waste!

Now I want to invite you to get your no obligation, free customized reputation report (a $197 value) so you can see exactly where you stand with your review reputation. Click here to request your custom reputation report or call (312) 605-2686 right away.

Get more clients, patients and customers when you know your "WHY"

Get more clients, patients and customers when you know your “WHY”

What do Apple Computers, the Wright Brothers and Martin Luther King Jr. have to do with your business?

What should you do in order to create a thriving business?

Watch this presentation to discover their secret insight, and grow your business.

Simon Sinek: How great leaders inspire action

How to Use the Internet to Get More Customers and Leads

In the current economy it is more important than ever before for local business to use small business marketing online to attract new customers, clients and patients.

Mass marketing in print media does not work as well as it used to.

But there’s HOPE!

Here’s the neat part. People search online for the goods and services they want and need. Then they buy them from those businesses.

Two-thirds use online search to find what they want and then more than half of them BUY!

According to a recent study by comScore and TMP Directional Marketing:

  • 67% of local business searchers indicated online search as their primary source of local business info.
  • 54% of all online local business searchers went on to make a purchase whether in person, online or by phone.
  • 32% of local business searchers with an internet-capable cell phone conducted a local business search, an 11% increase from 2008.
  • So what does that mean to me, Paul? How would I even begin to use the Internet to get more customers?

    Well, here’s just four ways to harness the power of the Internet and they’re free or really inexpensive.

  • 1.Online video marketing – With the widespread use of high-speed internet service, easily accessible video cameras (heck, if you don’t have one, borrow one), YouTube, and editing software built into computers, using video online as a marketing tool is a MUST. It doesn’t have to be polished and professional-looking. The threshold for quality is still pretty forgiving. Introduce yourself, talk about your business, invite them to your store.
  • 2.Online article marketing – Write an article and submit it for free to online article directories like or Show your expertise on your product or service and invite the reader to your website for more terrific info. Use ‘location’ words in your article title and article body like Chicago or OakBrook or downtown Evanston. Get found in the search engines when people are searching for your product or service.
  • 3.Online press releases – These can be free or paid. They are a great way to spread the word about your business. Use them to announce contests, surveys, your community involvement, the Little League team you sponsor or any newsworthy event your business is participating in.
  • 4.List building – Give your customers an incentive to sign up for your email list with special offers, discounts or a free report. Keep in touch. Build the relationship. Sell to them over and over again. Ask for referrals and testimonials.
  • These are just four ways you can use a website and the internet to market your small local business online. And what could be better in this economy than to be right in front of your prospective customer when they’re searching for your product or service?

    For more information on how your business can effectively use online marketing, please contact me.

    Call Now To Schedule Your Free Consultation! 312-605-2686