SEO Techniques and Terminology

In any technical area, like SEO,  it is important to have a basic grasp of terms and techniques. The more you know, the better your questions will be when you are hiring a SEO consulting professional. Small business owners looking for SEO services often make this mistake and wind up asking for the wrong services thereby wasting time and money chasing the wrong result.

In the following article, Ribi Khaimov has put together a kind of glossary of seo terms and techniques every small business owner should be familiar with if they’re seeking professional seo consulting services.


SEO Techniques and Terminology

Having at least a basic handle on SEO and SEO reporting tools is vital for survival in today’s digital marketplace. Thankfully, many SEO reporting tools are relatively intuitive and increasing your SEO vocabulary is now easy. Read through the following glossary to boost your knowledge and ensure that you understand the many SEO reporting tools available to you and why SEO works.

Anchor Text – The text that appears as a link to another page. Search engines pay a lot of attention to this area to try and keep their results relevant.

Blog – A section of your website that should have some continually updated content. This content is often creative and is a great way to get useful keywords onto your site.

Conversion Form – Any form on a website that is designed to get some basic information from a visitor. These forms are often used to generate leads of some type.

The Fold – The Fold is the section of a particular page that is readily available to anyone upon first visiting that page. Search engines draw distinctions between “above the fold” and “below the fold” text and activity.

Headings – These pieces of text are placed within specific tags that give them greater importance. They also make the text larger and is often bolded.

HTML – The basic coding that search engines will be reading. It is important to get your essential keywords into the right places in your site’s coding.

Inbound Link – A link to your site from another site. If this site is relevant to your site and has a high search ranking, this type of link can do wonders to boost your rankings.

Internal Link – A link on your site that leads a visitor to another portion of your same site.

Indexed Pages – Quick term for referring to the pages stored by search engines. The search engine’s indexes are continually updated.

Keyword – The terms that people search. Websites should target specific terms and aim to reach their desired audience as simply as possible.

Linkbait – This describes any piece of content that is posted for the primary purpose of generating a high number of links. These links help drive your site’s rankings up.

Meta Description – The text that often appears on search engines and offers up a brief explanation of your site and its purpose.

PageRank – Google’s ranking system for individual websites to determine how well their SEO is laid out.

Ranking Factor – Anything that a search engine takes into account when ordering search results.

Search Engine Ranking Page – The initial page someone is sent to after searching for a given keyword. This page usually has around 10 search results on it.

Traffic – Your website’s visitors.

Traffic Rank – A metric that allows for easy comparisons between your own visitor stats and those from other sites across the web.

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Comments: Since the recent Google updates, with the emphasis on going after spammy, over-optimized content and an overly concentrated use of anchor text inbound links (backlinks) that give an unnatural “link profile,” knowing how to ask for what you really want has never been more important. This SEO glossary will help you with that.